WELCOME TO
"AGILE CUSTOMER RESEARCH":
UNLEASH INSIGHTS,
FORGE INNOVATION
What you will learn:
ELEMENTS OF CUSTOMER RESEARCH
Guessing customer preferences? Might as well use a magic 8-ball. Learn to conduct research that uncovers exactly what customers want.
DATA-DRIVEN DECISIONS
Dive into confidence intervals, margins of error, and more. Master the statistics to start getting reliable, actionable insights.
CUSTOMER INSIGHT TECHNIQUES
What would you ask your ideal customer? Learn how to get the answers you need and create spot-on customer personas.
REAL-WORLD APPLICATION
Theory alone won't cut it. Build your customer research skills with hands-on exercises that mirror real-world scenarios.
USABILITY TESTING & MVP DESIGN
Prototype vs. MVP—do you know the difference? Get the secrets to effective A/B testing and customer experiments.
HYPOTHESIS FORMULATION
Think like a scientist. Understand null and alternative hypotheses and how they can sharpen your customer research.
This course is for you if...
...YOU’RE A PRODUCT OWNER, PRODUCT MANAGER, OR BUSINESS OWNER
ready to deepen your understanding of customer needs to drive top-tier product decisions and business outcomes.
...YOU’RE A STARTUP FOUNDER
committed to building products that not only meet market demands but become customer favorites.
...YOU’RE PART OF A PRODUCT DEVELOPMENT TEAM
seeking to integrate customer research into your Agile processes, ensuring that every feature and update is aligned with real user demands
...YOU’RE INVOLVED IN PRODUCT STRATEGY OR DEVELOPMENT
and are eager to make data-driven decisions that boost user satisfaction and business success.
...YOU ASPIRE TO BE A PRODUCT OWNER OR AGILE COACH
and recognize that mastering customer research is key to successful product development.
Does any of this sound familiar to you?
01
INSIGHT OVERLOAD
Drowning in feedback with no clear direction? The data mountain feels more like a burden than a blessing.
Let’s turn that data into actionable insights.
02
FEEDBACK TO FEATURE FUMBLE
Guessing at what features to build from customer feedback? It’s like throwing darts in the dark.
We’ll help you hit the mark every time.
03
SILENT CUSTOMER SYNDROME
Getting customers to engage in meaningful research feels impossible? The silence is deafening.
We’ll show you how to spark those crucial conversations.
04
AGILE ALIGNMENT ACHE
Struggling to fit customer research into Agile cycles? It’s clunky and frustrating.
Let’s make it seamless and effective.
05
PRIORITY PARALYSIS
Overwhelmed by too many critical insights? Deciding what to tackle first feels impossible.
We’ll help you prioritize with confidence.
06
LOST IN TRANSLATION
Great insights, but by the time they’re actionable, they’ve lost their relevance.
We’ll ensure your findings translate into timely actions.
07
IMPACT ILLUSION
Despite your efforts, customer feedback doesn’t seem to drive real improvements.
Let’s break the cycle and start making a real impact.
What's included:
3 HOURS OF ON-DEMAND VIDEO
Dive into comprehensive content, complete with subtitles and transcripts.
CREDENTIALS
I'm a paragraph. Click here to add your own text and edit me. It's easy.
MULTILINGUAL LEARNING
Subtitles in EN🇬🇧, FR🇫🇷, DE🇩🇪, HI🇮🇳, KO🇰🇷, PT🇵🇹, RU🇷🇺, CS🇨🇳, ES🇪🇸, UK🇺🇦
MONTHLY LIVE WEBINAR (*1)
Connect live for additional insights and learning.
EMAIL SUPPORT
I'm a paragraph. Click here to add your own text and edit me. It's easy.
UNLIMITED ACCESS
I'm a paragraph. Click here to add your own text and edit me. It's easy.
AI ASSISTANT (*1)
Instant, professional help in any language (ChatGPT+ required).
ADDITIONAL COURSES (*1)
Expand your Agile expertise with additional courses.
STUDY BUDDY
I'm a paragraph. Click here to add your own text and edit me. It's easy.
14 DAYS MONEY BACK GUARANTEE
I'm a paragraph. Click here to add your own text and edit me. It's easy.
WEEKLY LIVE Q&A (*1)
Get real-time answers and connect with fellow learners.
LIVE 1-1 COACHING (*2)
Receive personalized guidance and feedback.
(*1) Bundles only
(*2) Mega Pack only
Here is what students say about this course:
Course curriculum
Section 1: Introduction
1. About this course
2. Resources and tools you will need
3. How to make the most out of this course
Section 2: Who are your customers?
4. About this section
5. Importance of knowing your customers
6. Quantitative research
7. ACTIVITY: research for a new business idea
8. Segmentation: narrowing down your focus
9. Review your product vision
10. Section wrap-up
Quiz
Section 3: Getting to REALLY know your customers
11. About this section
12. Qualitative research
13. How to conduct interviews to get the information you need
14. ACTIVITY: Preparing for an interview
15. Why do we need customer persona?
16. ACTIVITY: build a customer persona
17. What is customer journey and why do we need it?
18. ACTIVITY: Develop a customer journey
19. Section wrap-up
Quiz
Section 4: Applying statistics and making data-driven decisions
20. About this section
21. Statistics, population, means and proportions
22. Confidence intervals and margin of error
23. Normal distribution and Central Limit Theory
24. Empirical rule
25. Mean or proportion?
26. ACTIVITY: Calculating confidence intervals
27. Null hypothesis and alternative hypothesis
28. Set up criteria for decision
29. Sampling like a pro
30. Common mistakes
31. Section wrap-up
Quiz
Section 5: Usability testing and user testing
32. About this section
33. MVP vs. prototype
34. ACTIVITY: build MVP
35. Usability testing: common approaches, pros and cons
36. User testing or usability testing?
37. ACTIVITY: Design an A/B test
38. Section wrap-up
Final test
Section 6: Final notes
39. What's next?
40. Bonus
Hi!
I'm Masha Ostroumova
As a seasoned Agile expert with a deep-rooted passion for fostering healthy, motivated teams, my mission is to empower organizations and leaders to embrace Agile ways of working. With a rich background that spans from Agile practitioner to Enterprise Agile Coach, my journey includes transforming numerous teams into customer-focused and outcome-oriented units.
At the helm of Agile Apothecary, and with prior experience at Rakuten, Indeed and McKinsey, I specialize in guiding large-scale Agile transformations. My dedication extends beyond practice; as a best-selling Udemy instructor, I've connected with over 130,000 students around the world, achieving a stellar average rating. More than numbers, my drive stems from making a tangible difference in people's professional lives.
Choose your plan:
Best Value
Customer Research (subscription)
10
Every month
Transform into a research pro quickly and effortlessly!
Valid until canceled
Course "Agile Customer Research"
Study Buddy email series
Certificate of completion
LinkedIn skills endorsement
Email support
Best Value
Product Owner bundle (subscription)
25
Every month
3 essential courses for a beginner Product Owner
Valid until canceled
Course "Becoming Agile Product Owner"
Course "Understanding Agile - Complete Guide for Beginners"
Course "Jira Essentials"
Study Buddy email series
Certificates of completion
LinkedIn skills endorsement
AI course assistant (Chat GPT+ subscription required)
Monthly free webinar
Weekly live Q&A
Email support
Best Value
Product Owner Mega Pack (subscription)
50
Every month
6 Product Owner courses + bonuses and personalized coaching
Valid until canceled
Course "Becoming Agile Product Owner"
Course "Understanding Agile - Complete Guide for Beginners"
Course "Jira Essentials"
Course "Agile Planning and OKRs"
Course "Agile Customer Research"
Course "Ultimate Miro Guide"
Study Buddy email series
Certificates of completion
LinkedIn skills endorsement
AI course assistant (Chat GPT+ subscription required)
Monthly free webinar
Weekly live Q&A
Email support
One 30-minute 1-on-1 coaching call